About Craig and PurePay

Merchant services without the sales nonsense.

I’m Craig Cook, founder of PurePay Brokers.

I created PurePay to give businesses a clearer way to understand card payment costs and compare suitable providers.

Talk to Craig Review your costs

Why I started PurePay

The headline rate rarely tells the full story.

After working directly in the card payments industry, I saw how difficult businesses found it to work out what they were actually paying.

There can be authorisation fees, terminal rental, different card rates, PCI charges and contract terms behind an attractive percentage. Comparing providers on one number can therefore be misleading.

That’s why I created PurePay. Rather than representing one payment provider, we compare suitable options from our provider panel and explain the differences in plain English.

You stay in control. There is no broker fee and no obligation to proceed. If you select a provider, they may pay PurePay a commission for the introduction.

What you can expect

Straight answers before you sign.

Compare the full cost

A headline rate rarely tells the whole story. We look at transaction pricing, terminal costs, contract terms, and the way your business actually takes payments.

Explain the trade-offs

Every option has strengths and limitations. We explain the practical differences clearly so you can decide with confidence rather than relying on sales jargon.

Keep the process transparent

PurePay does not charge merchants for a review. If you choose a provider, that provider may pay us a commission; we make that broker model clear before you decide.

Before you switch

What we recommend checking.

  • Your current contract end date and any exit charges
  • Monthly turnover and your mix of card types
  • Terminal and EPOS requirements for your team
  • How quickly you need a new setup in place
  • Any recurring costs beyond the advertised rate
  • The support and settlement pattern your business needs

Ready for a clearer comparison?

Start with a free review of your current setup, or use our guides to understand the terms before you compare.

Request a free review Read the payment guides